Women Supporting Women: Our Favorite Mom-Owned Brands Right Now

At elovee + co., empowering women isn’t just part of our mission—it’s the heartbeat of everything we do. From the way we design our products to the brands we champion, we’re all about celebrating women who are creating meaningful change. This week, we’re excited to share a few of our favorite mom and baby brands—each one founded by incredible women who saw a need and turned it into something beautiful.

1. Le Lolo - Beautiful Nipple Shields

Founded by our friend Courtney, Le Lolo was inspired by her own experience as a new nursing mom who kept losing her nipple shields (if you know, you know). Her solution? Colored nipple shields that are safe, effective, and beautiful—designed with a double-sided hypoallergenic sticker, so you never have to worry about baby’s latch or losing your shield again. This June, Le Lolo is launching 16 new must-have breastfeeding accessories—because no one deserves beautiful accessories more than a new mom.

2. Motette – Soft, Breathable Bamboo Pajamas for Baby

Motette is all about comfort—because if baby sleeps well, so does mama. Created by our friend Sam, these bamboo pajamas are buttery soft, temperature-regulating, and designed to keep your little one cozy all night long. Whether it’s the perfect fit, easy-to-use zippers, or gentle fabric against baby’s skin, every detail is made with love and intention. We love Motette because they understand that quality sleepwear means more restful nights for the whole family.

3. Mimi and Pal - Chic & Functional Breast Pump Bags

Designed for pumping moms, our bags are made to keep everything in its place—while still looking cute. With dual compartments, water-resistant lining, and space for your breast pump, milk cooler, and daily essentials, you’ll be ready for whatever the day throws your way.

Whether you’re pumping at work, on the go, or away from your baby, these bags help you stay organized and feel put together. Once the pumping chapter is over, they easily transition into a diaper bag or travel bag you’ll keep reaching for. Neutral colors. Thoughtful details. Made for real life.

4. momjug - The Breastfeeding Water Bottle

Meet the water bottle designed specifically for breastfeeding moms. The momjug breastfeeding water bottle keeps hydration top of mind during those long newborn days with thoughtful features - including a breast indicator and pacifier clip - that make it easier to care for yourself while focusing on what matters most—soaking in every snuggle.

5. Davin & Adley - Maternity Bras

We are obsessed with Davin & Adley's maternity collection —especially their Amelia Cami collection and versatile, beautifully designed pumping and breastfeeding bras. Supportive, soft, and stylish, they’re lingerie that is actually designed for a mom’s body.

We’re so proud to spotlight these brands and the incredible women behind them. If you’re looking to support more female-owned businesses on your motherhood journey, these are the ones to watch—and shop.